Online Video Revolution Reinvent Business PDF 15c0d86e7

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Online Video Revolution: How to Reinvent and Market Your Business Using Video PDF




by J. Cecil : Online Video Revolution: How to Reinvent and Market Your Business Using Video

ISBN : #1137003073 | Date : 2013-02-14

Description :

PDF-20cb3 | Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more…. Online Video Revolution: How to Reinvent and Market Your Business Using Video


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New Strategic Brand Management Sustaining PDF 0b58a349e

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) PDF




by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

Description :

PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by by Jean-Noël Kapferer

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Building Great Customer Experiences Colin PDF E6a50b69e

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Building Great Customer Experiences PDF




by Colin Shaw : Building Great Customer Experiences

ISBN : #0333990137 | Date : 2002-09-06

Description :

PDF-2b508 | This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations…. Building Great Customer Experiences


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Building Great Customer Experiences by by Colin Shaw

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Applying Cognition Consumer Focused Advertising Psychology PDF 9eaffe6be

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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Product Strategy High Technology Companies PDF Facb23159

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Product Strategy for High Technology Companies PDF




by Michael E. McGrath : Product Strategy for High Technology Companies

ISBN : #0071362460 | Date : 2000-10-12

Description :

PDF-53196 | One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech… Product Strategy for High Technology Companies


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[Pub.24aqh] Product Strategy for High Technology Companies PDF | by Michael E. McGrath


Product Strategy for High Technology Companies by by Michael E. McGrath

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Information Communication Technologies Tourism 2016 PDF 3aa511309

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Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 PDF




: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

Description :

PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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Effective Client Management Professional Services PDF Fbef190b2

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Effective Client Management in Professional Services: How to Build Successful Client Relationships PDF




by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

Description :

PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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Effective Client Management in Professional Services: How to Build Successful Client Relationships by by Jack Berkovi

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Introduction Commerce Efraim Turban PDF 285326a4b

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Introduction to E-Commerce PDF




by Efraim Turban : Introduction to E-Commerce

ISBN : #0130094056 | Date : 2002-08-29

Description :

PDF-b5cb2 | Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Co… Introduction to E-Commerce


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[Pub.74vWN] Introduction to E-Commerce PDF | by Efraim Turban


Introduction to E-Commerce by by Efraim Turban

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Taking Down Goliath Strategies Competitors PDF 4b4433063

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF




by Kevin M. Ryan : Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN : #1137444207 | Date : 2014-12-09

Description :

PDF-e93c4 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it…. Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power by by Kevin M. Ryan

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Web Based Analysis Competitive Intelligence Vibert PDF 3a40e7a8c

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Web-Based Analysis for Competitive Intelligence PDF




by Conor Vibert : Web-Based Analysis for Competitive Intelligence

ISBN : #1567203191 | Date : 2000-08-30

Description :

PDF-54748 | Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better sense―and use―of the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex … Web-Based Analysis for Competitive Intelligence


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[Pub.29pqh] Web-Based Analysis for Competitive Intelligence PDF | by Conor Vibert


Web-Based Analysis for Competitive Intelligence by by Conor Vibert

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