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ISBN : #3540425659 | Date : 2001-10-16

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: Counter Strategies in Global Markets

ISBN : #0230301312 | Date : 2011-12-06

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PDF-ee743 | Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets…. Counter Strategies in Global Markets


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by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

ISBN : #1137502037 | Date : 2015-06-15

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by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

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by Warren Whitlock : Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

ISBN : #1934275077 | Date : 2008-10-15

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ISBN : #1540766640 | Date : 2016-12-01

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by Janice Burn : e-Business Strategies for Virtual Organizations (Computer Weekly Professional)

ISBN : #0750649437 | Date : 2001-11-29

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PDF-65d47 | ‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization i… e-Business Strategies for Virtual Organizations (Computer Weekly Professional)


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: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

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PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

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PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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by Torsten Eymann : Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)

ISBN : #3642628842 | Date : 2012-11-22

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PDF-6829d | Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktplatzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie fur den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis fur di… Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)


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by Mark Dodgson : The Oxford Handbook of Innovation Management (Oxford Handbooks)

ISBN : #0198746490 | Date : 2015-06-30

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PDF-dbd08 | The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by its… The Oxford Handbook of Innovation Management (Oxford Handbooks)


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ISBN : #3319118471 | Date : 2014-11-07

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PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Arno R. Lodder : EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)

ISBN : #1785369334 | Date : 2017-04-28

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PDF-ae64d | For the last twenty years the European Union has been extremely active in the field of e-commerce. This important new book addresses the key pieces of EU legislation in the field of e-commerce, including the E-commerce Directive, the Services Directive, the Consumer Directive, the General Data Protection Regulation, and the eID Regulation. The latest in the Elgar Commentaries series, EU Regulation… EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)


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[Pub.61Kku] EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) PDF | by Arno R. Lodder


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by Gabriele Mielke : Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition)

ISBN : #3834922420 | Date : 2010-03-11

Description :

PDF-9e7b0 | Die überwältigende Konkurrenz durch die bekannteren Männerligen, der erhöhte Kostendruck und eine forcierte Erfolgsorientierung machen es unerlässlich, Vermarktungspotenziale im Nischenmarkt Frauenhandball optimal auszuschöpfen. … Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition)


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[Pub.05qHp] Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition) PDF | by Gabriele Mielke


Vermarktung des Spitzenhandballs: Eine ökonomische Analyse der Handball-Bundesliga Frauen (German Edition) by by Gabriele Mielke

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by Edwin J. Nijssen : Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach

ISBN : #0792372727 | Date : 2000-12-31

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PDF-036b5 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach


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